Mazda Kiyora, revealed at the 2008 Paris International Motor Show, is the next generation of urban compact car. "Kiyora" (meaning 'clean and pure' in Japanese) represents the harmony between driving pleasure, environment and safety features and aspires to Mazda's long-term technology development vision, "Sustainable Zoom-Zoom."
The concept of "Kiyora" helped designers imagine a city car cutting cleanly through an urban landscape, with water serving as the design theme of the vehicle. The Mazda Kiyora is equipped with Mazda's next generation 4-cylinder direct-injected engine, while achieving excellent fuel economy and low CO2 emissions. The Mazda Kiyora also features the unique Smart Idle Stop System. The improved aerodynamic performance used in the Nagare (Japanese for "flow") design concept also contributed to the design of the Mazda Kiyora. An all-new platform was designed to maximize weight reduction and provide a high level of safety while pursuing enhanced driving pleasure. The Mazda Kiyora also features interior design and functionality that support a youthful lifestyle.