The first generation Celica was released to the Japanese market in late 1970, and targeted to be a more affordable alternative to Toyota's sportscar, the 2000GT.
Displayed at the 1970 Tokyo Motor Show in October, and marketed in December of the same year, the Celica was a personal car that emphasized styling and driving enjoyment. Japanese models were ET, LT, ST, GT, and GTV. The appearance of the headlights recessed into the grille and the tail light treatment on the hatchback seem to suggest the appearance was influenced by the 1969–1970 Ford Mustang but on a much smaller scale.
For export markets, the Celica was offered in three different levels of trim; LT, ST and GT. The lower-end LT was equipped with the single carbureted four-cylinder 2T engine displacing 1600 cc, while the ST came with a twin downdraft-carburetor 2T-B engine. The 2T-G that powered the high-end GT model was a DOHC 1600 cc engine equipped with twin Mikuni-Solex Carburetors.
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